Seelie - How to Sell a Smell?
Discover the enchanting journey of designing a fragrance brand that captures the essence of magic and wonder. Uncover the secrets behind crafting a visually captivating experience that resonates with the senses and leaves a lasting impression. Prepare to be immersed in a world of lush forests, graceful fairies, and the allure of fragrances that transcend the ordinary.
Everyone is NOT Your Target Audience!
The truth is that every successful business has a clear target audience, and identifying yours is crucial to your success. By understanding the demographics and psychographics of your ideal customer, you can tailor your marketing efforts to speak directly to them and build a loyal customer base. Don't fall into the trap of thinking that your business is for everyone - it's not. But that's okay! Embrace your niche and focus on providing exceptional value to your target audience.
Packaging: The 5th “P” in Marketing
Packaging is crucial in marketing. It's often overlooked but can make or break a sale. Your packaging is the first impression for customers and can communicate professionalism, build trust, and leave a lasting impression. Let's explore the importance of packaging in business and how to create excellent packaging
The Client Always Wins(And That’s OK!)
Don't let bad clients walk all over you with unreasonable demands and undervaluing your work, but be open to listening to what the client says is important as they hired you to solve a problem for them.