Bold or Bound? When to Break Design Norms in Branding
Are you struggling to decide whether to stick to a traditional design style or disrupt the norm? Nova, a brutalist-style sunglasses brand, showcases the art of knowing when to follow conventions and when to break them. This article dives into the delicate balance of bold innovation and timeless design, helping you determine when to stand out or blend in for branding success.
Compete Without Discounts: Create Value and Win Customers
Feeling pressured to slash prices to compete with big corporations? Think again. Discover how small businesses can attract loyal customers and thrive by creating value-driven offers—without falling into the discount trap. From strategic branding to unforgettable customer experiences, learn smart ways to stand out in a crowded market and protect your bottom line.
From Slogans to Symbols: Avoiding Cultural Marketing Mishaps
Expanding your brand into new markets? Think twice before you assume one-size-fits-all marketing works everywhere. From translation blunders to cultural faux pas, many brands have faced costly lessons abroad. This article dives into infamous branding flops, why cultural research matters, and how to build a globally successful strategy.
Your Job Killed Your Hobby—Here’s How to Find a New One
"Are you feeling trapped by turning your beloved hobby into a job? Discover the refreshing journey of finding a new hobby that brings joy and fulfillment back into your life. Learn from personal experiences and gain valuable insights on maintaining a healthy balance between work and personal passions. Explore the exciting world of new hobbies and reignite your creative spark today!
An Open Letter to Workaholics: The Power of Rest
Seelie - How to Sell a Smell?
Discover the enchanting journey of designing a fragrance brand that captures the essence of magic and wonder. Uncover the secrets behind crafting a visually captivating experience that resonates with the senses and leaves a lasting impression. Prepare to be immersed in a world of lush forests, graceful fairies, and the allure of fragrances that transcend the ordinary.
Save Time Writing your Next Blog With this Tool
In today's world, having a clear narrative direction is essential to creating engaging and compelling written content. From understanding the topic and target audience to developing a catchy title and crafting a well-crafted call to action, every element of the narrative direction plays a critical role in creating content that resonates with readers and drives engagement with your brand. By following these guidelines, you can create content that captures your audience's attention and keeps them engaged throughout the journey.
Everyone is NOT Your Target Audience!
The truth is that every successful business has a clear target audience, and identifying yours is crucial to your success. By understanding the demographics and psychographics of your ideal customer, you can tailor your marketing efforts to speak directly to them and build a loyal customer base. Don't fall into the trap of thinking that your business is for everyone - it's not. But that's okay! Embrace your niche and focus on providing exceptional value to your target audience.
RGB vs. CMYK: The Right Color for the Job!
Designers must use the correct color code to achieve the desired colors in a project. It can be disappointing when the final print doesn't match the planned mockup due to color discrepancies. One typical mistake designers make is not checking which color code has been used before exporting or not knowing the difference between the two color codes.
Packaging: The 5th “P” in Marketing
Packaging is crucial in marketing. It's often overlooked but can make or break a sale. Your packaging is the first impression for customers and can communicate professionalism, build trust, and leave a lasting impression. Let's explore the importance of packaging in business and how to create excellent packaging
The Client Always Wins(And That’s OK!)
Don't let bad clients walk all over you with unreasonable demands and undervaluing your work, but be open to listening to what the client says is important as they hired you to solve a problem for them.
4 Practical Strategies To Sell Water
How can businesses sell something as abundant as water? Water is 75% of our planet, and yet people sell it and have competition. It’s water! This was my question while studying marketing, and I want to share my findings with you. These are four strategies on how to sell water.