Compete Without Discounts: Create Value and Win Customers
Feeling pressured to slash prices to compete with big corporations? Think again. Discover how small businesses can attract loyal customers and thrive by creating value-driven offers—without falling into the discount trap. From strategic branding to unforgettable customer experiences, learn smart ways to stand out in a crowded market and protect your bottom line.
From Slogans to Symbols: Avoiding Cultural Marketing Mishaps
Expanding your brand into new markets? Think twice before you assume one-size-fits-all marketing works everywhere. From translation blunders to cultural faux pas, many brands have faced costly lessons abroad. This article dives into infamous branding flops, why cultural research matters, and how to build a globally successful strategy.
Packaging: The 5th “P” in Marketing
Packaging is crucial in marketing. It's often overlooked but can make or break a sale. Your packaging is the first impression for customers and can communicate professionalism, build trust, and leave a lasting impression. Let's explore the importance of packaging in business and how to create excellent packaging
4 Practical Strategies To Sell Water
How can businesses sell something as abundant as water? Water is 75% of our planet, and yet people sell it and have competition. It’s water! This was my question while studying marketing, and I want to share my findings with you. These are four strategies on how to sell water.